How Communication Works in Eventene
Eventene supports several distinct ways for organizers and participants to communicate — email, in-app messaging, push notifications, and system-generated confirmations. Each surface has a different purpose, a different audience, and a different rhythm. Understanding the model helps you decide which surface to use when.
The two layers
Communication in Eventene happens in two layers:
| Layer | Surface | When it's used |
|---|---|---|
| The Web App's Send menu + automatic system emails | Outbound from organizer; before, during, and after the Event | |
| In-app Messaging | The Messaging Center in the Mobile App | Real-time, two-way, all directions, during the Event lifecycle |
Email is best for one-direction or scheduled communication. The Messaging Center is best for live conversation.
Email surfaces
Sends (organizer-initiated)
Organizers compose and send emails from the Send tab in the Web App. Each message has a Message Type:
- Invitations — initial sign-up emails
- Updates — general broadcasts to selected recipients
- Confirmations — per-recipient confirmation messages (each Persona receives their own)
- Payment Reminders — for participants with unfinished checkouts
Every Event has a Sends List that logs sent, draft, and scheduled messages. You can schedule a message to be sent later, or send a test version before sending for real.
For setup details, see Email Settings & Message Types and Send Emails to Participants.
System emails (automatic)
Eventene also sends some emails automatically:
- Registration confirmation — after a participant completes registration
- Account verification — when a new user signs up
- Payment receipts — generated by Stripe after a successful payment
- Activity reminders — when this option is configured
Email tracking
Sent emails are tracked: Sent, Opened, Bounced, Reported as Spam, Undelivered. This data appears in the Email Tracking section of Track Overview.
In-app Messaging surfaces
The Messaging Center is part of the Mobile App. It is available for Events whose organizer has explicitly enabled it on a Pro or Premier subscription.
The Messaging Center has three surfaces:
Event Feed
A single live feed for everyone in the Event. Organizers can broadcast announcements and pin messages to the top; participants can post and reply. Photos and videos can be attached.
Use the Event Feed for event-wide announcements, schedule changes, photos, and open discussion.
See The Event Feed.
Activity Rooms
Per-Activity chat channels. A Room is only visible to participants whose Group(s) the Activity references. Up to 15 Activities per Event can have a Room.
Use Rooms for workshop-specific Q&A, team coordination, or any conversation that should be scoped to one Activity's participants.
See Activity Rooms. They are sometimes called just Rooms in the app.
Direct Messages (1:1)
One-to-one chats between two specific participants, intended for private 1:1 communication. A participant must have Profile Visibility turned on to be reachable by Direct Message.
Push notifications
The Mobile App can send push notifications for:
- New posts in the Event Feed
- New posts in Activity Rooms the participant belongs to
- New 1:1 messages
- Activity reminders (where configured)
Push notifications require the Mobile App installed, the device's notification permission granted, and Eventene's in-app notification setting on.
See Push Notifications.
Roles & communication capabilities
| Role | Send Email | Event Feed | Activity Rooms | 1:1 Chats |
|---|---|---|---|---|
| Organizer | Compose & send | Post + pin | Post in any | Initiate |
| Participant | Receives | Post + reply | Post in their Rooms | Initiate if other person is visible |
| Collector (Lead Generation) | Receives | View | View their Rooms | — |
Communication Matrix
The four communication surfaces differ in availability, reach, and notification behavior:
| Capability | Event Feed | Activity Rooms | Direct Messages | |
|---|---|---|---|---|
| Available to Webform participants | Yes (received) | No | No | No |
| Available in the Mobile App | Yes (received) | Yes | Yes | Yes |
| Triggers Eventene Push Notifications | No | Yes | Yes | Yes |
| Good for announcements | Yes | Yes | Activity-scoped | No |
| Participant discussion | No | Yes | Yes | Yes |
| Scoped to Activities | Optional (via recipient choice) | No | Yes | No |
| Audience | Inbox-private | Shared with the Event | Shared within the Room | 1:1 |
| Best for urgent updates | Medium | High | High | Medium |
Note: emails are received in the participant's own email inbox — they are not displayed inside the Webform or the Mobile App. Notifications about new emails are handled by the participant's email app, not by Eventene.
When should I use each surface?
Use Email when…
- You need to reach participants who may not have the Mobile App installed
- You are sending formal instructions, invitations, or confirmations
- You want a record that lives in the participant's inbox
- You are reminding someone to complete an action (payment, response)
Use the Event Feed when…
- You want everyone in the Event to see an ongoing update
- You are posting announcements during the Event
- You want to share photos, videos, or live commentary
- You want a single timeline of what is happening
Use Activity Rooms when…
- The conversation belongs to one Activity, workshop, or team
- You want to keep Activity-specific Q&A out of the main Feed
- You are coordinating with a smaller group inside the Event
Use Direct Messages when…
- A side conversation belongs between two specific people
- You want to follow up with one attendee without involving others
- You are coordinating logistics one-to-one
Tier gating
The Messaging Center (Event Feed, Activity Rooms, 1:1 chats, message-triggered push notifications) requires a Pro or Premier organization subscription. Standard and Free accounts can still use the Mobile App, but the messaging surfaces will be inactive for their Events.
Email-based communication is available on all subscription levels.