What are Tags?
Tags are color-coded labels you apply to people or activities. They are a lightweight way to categorize, filter, and segment without changing access.
Tags are different from Groups and Subgroups:
- Groups and Subgroups control access — they decide who can see and respond to what
- Tags label and organize — they do not change what anyone can see
Two kinds of Tags
Tags exist in two separate places:
| Tag type | Applied to | Common examples |
|---|---|---|
| People tags | Participants inside a Group | VIP, Speaker, Sponsor, Repeat Attendee |
| Activity tags | Activities inside a Program | Workshop, Keynote, Required, Optional |
The two sets are independent. A People tag named "VIP" is unrelated to an Activity tag of the same name.
What you can do with Tags
Once tags are applied, you can:
- Filter the People or Activities list to show only tagged items
- Build smarter Subgroups by using a tag in a Subgroup rule
- Customize column sets in Track to surface tag-based information
- Segment communications to specific tagged audiences
- Apply or remove tags in bulk instead of editing one row at a time
Tags vs Subgroups: which to use
A simple rule of thumb:
- If the label decides who can access something, use a Subgroup
- If the label is for organizing, filtering, or surfacing in reports, use a Tag
Example:
- Volunteers who must access a Volunteer Training Activity → Subgroup (assigned to the Activity)
- VIP people you want to spot at a glance in lists and reports → Tag
You can use both. A person can be in the Volunteers Subgroup and carry a VIP Tag.
A note on history
Tags have an unusual history in Eventene. An initial Tags feature shipped in November 2020, but it was never fully connected to filtering, search, Subgroup rules, or Track. For roughly five years, Tags were essentially a labeling primitive without operational follow-through.
In April 2026, Tags were re-launched as a fully operational segmentation system — integrated into Subgroup rules, filters, column sets, and Track. What you can do with Tags today is meaningfully different from what was possible before that release. If you have older training materials referencing earlier Tags behavior, plan to update them.