Skip to content

Core Concepts

Eventene is built around a small set of concepts. Understanding them well makes everything else in the Help Center easier to follow.

This section is a conceptual reference. The articles here focus on what things are and how they relate — not on how to click through screens. For step-by-step instructions, follow the cross-links into the rest of the Help Center.

When to use this section

  • You are new to Eventene and want a clear mental model
  • You hit an unfamiliar term in another article and want a quick definition
  • You are reading a release note or a customer email and need a refresher
  • You are onboarding a new team member

Building blocks — what things are

How things work — the operating model

A small map

A foundational thing to know up front: Groups and Events live separately. Groups are persistent, reusable collections of people. An Event references the Groups it needs — it does not contain them.

PERSISTENT LAYER (lives across many Events)
   Main Group
       ├─ Subgroups          (rule-based filtered views)
       ├─ People
       │     └─ Personas     (multiple people on a shared email)
       └─ Tags               (color-coded labels on People)

EVENT LAYER (one Event at a time)
   Event / Program
       ├─ Activities
       ├─ Event Website      (auto-generated public page)
       └─ settings, questions, products
                  ▲
                  │  an Event references one or more Groups
                  │  (and their Subgroups) to decide who can
                  │  see which Activities

REPORTING LAYER
   Track  —  view what is happening inside an Event

People live in Main Groups. Subgroups are rule-based filtered views of a Main Group. Personas are multiple people sharing one account.

When you build an Event, the Event references one or more Groups (or Subgroups) to decide who can see which Activities. The same Group can be referenced by many Events over time — Groups are not contained inside any single Event. This separation is one of Eventene's foundational architectural choices and is what makes recurring programs, persistent identity, and longitudinal tracking practical.

Tags label People (inside Groups) or Activities (inside Events) for filtering. Track is where you watch what is happening inside an Event.

See Also